The Brief

Development of interactive sites (in conjunction with Hero Digital and Agency Space who provided the creative direction) targeting 18 to 34 year old beer drinkers and aimed to drive brand awareness of the French owned beer brand (part of Heineken International) in the UK. Delivered two main phases of the website, first phase to serve as the main site for Desperados in the UK and the second phase called Die Hards which is a social platform for fans of the beer allowing them to share photos, videos and to download free digital gifts.


  • Interactive Development
  • Development & Animation – Die Hards
  • Viral Marketing Widgets
  • Content Management System
  • Search Directory